Author · Intent & Proof

Piergiorgio Rocchini

Founder, SEO and Growth ManagerPiergiorgio Rocchini combines financial analysis, market research and hands-on customer acquisition systems built in live service markets.

Profile

Piergiorgio Rocchini works at the intersection of finance, marketing and commercial systems. His approach combines analytical discipline with direct operating experience across local services, specialist positioning and measurable customer acquisition.

Intent & Proof formalises that process into a repeatable discipline connecting market intent, credible proof, action and commercial outcomes.

Research by Piergiorgio Rocchini

The most recently published and updated articles.

Local SEO8 Sept 2026

Local Entity Distribution: How Search Engines and Maps Understand Where Your Business Operates

A practical framework for building a coherent geographic identity across Google Maps, Apple Maps, Bing, HERE, OpenStreetMap and the local pages that convert demand into enquiries.

Piergiorgio Rocchini16 min read

Dental practice team reviewing enquiries, first visits and acquisition-system results

Local SEO4 Aug 2026

Dental Marketing and SEO for Dentists: How to Generate Qualified First Visits Without Competing on Price Alone

A practical guide for dental practices on local SEO, Google Ads, treatment pages, enquiry handling, first visits, practice software, privacy and visibility in AI-generated answers.

Piergiorgio Rocchini47 min read

Placeholder illustration for the Measurement Integrity guide

Measurement Integrity3 Aug 2026

Measurement Integrity: Fix Your Conversion Tracking Before Increasing Ad Spend

A practical conversion-tracking and attribution framework for marketing leaders who need reliable data before reallocating budget, scaling campaigns or defending performance internally.

Piergiorgio Rocchini24 min read

Illustration showing how specialist firms turn client work, evidence and case studies into buyer trust and commercial action

Proof Architecture3 Aug 2026

How Specialist Service Firms Can Turn Client Work Into Credible Proof That Wins Higher-Value Buyers

A practical B2B case study and proof-architecture framework for consultants, technical firms and specialist service businesses that need to demonstrate capability, reduce buyer risk and win better clients without competing primarily on price.

Piergiorgio Rocchini22 min read

Medical team celebrating new patient leads received through local search

Local SEO27 Jul 2026

How Medical Practices Can Turn Local Searches Into Real Appointments Without Discounting Their Brand

A practical local SEO and conversion framework for medical practices, dentists, clinics and local professionals that need more qualified appointments, not more vanity metrics.

Piergiorgio Rocchini18 min read

Local SEO24 Jul 2026

CMS Test Article

Test article created through Sveltia CMS to verify content creation, saving and deployment.

Piergiorgio Rocchini2 min read

Intent, proof, action and measurement connected inside a local service acquisition dashboard

Local SEO5 Jul 2026

How to Turn a Local Service Website Into a Lead Generation System

A practical framework connecting search intent, focused landing pages, visible proof, conversion actions, tracking and follow-up for local service businesses.

Piergiorgio Rocchini9 min read